Chat Support Service

Building rapport:

Prospective customers’ social profiles can tell you a lot about them, from their interests, to their professional background, to their age and/or gender. Whether you’re selling socks or SAAS, all that info helps you create a personal connection and tailor your sales pitch to the prospect’s needs.

Discovering new prospects:

Browsing your social profiles and activity is a great way to expand your pool of potential leads. If your best customers all seem to belong to the same Facebook group, join it, and start contributing to discussions — if they’re all connected to the same business leader on LinkedIn, consider pitching that person on a deal or partnership.

Why Make Live Chat Support Part Of Your Social Selling Strategy?

Live Chat Support Is More Efficient Than A Call Center

Talking a customer through an issue on the phone can be a great experience for them, but it has one major drawback – each agent can only deal with one customer at a time. In contrast, a live chat agent can potentially deal with several customers at once.

What’s more, because it’s entirely text-based, you have a transcript of every interaction – ready for later analysis by keyword, theme, customer type, sales channel, support ticket outcome or whatever takes your fancy. Feed data from your live chat system into your business CRM for a more complete, end-to-end picture of your customer journeys.

Live Chat Support Can Drive Sales As Well As Service

The great advantage of the live chat is that you can target it very precisely. Is there a particularly high drop-out rate at a certain point in the sales journey? A live chat agent could help people through that stage of the process. Do your web analytics show customers making repeated visits to a page without buying? Live chat can be targeted specifically at those customers, offering help, answering questions and handling objections at just the right moment.