Five Ways In Which Live Chat Support Benefits Your Business
If you’re reading this blog post, you probably already know that live chat is a platform that allows you to chat directly with your website visitors. You may also be aware that while live chat support allows you to chat and transfer files. Here are 5 ways in which live chat support benefits your business.
1.Reduction In Expenses
Phone support is how companies have traditionally been there for customers, but it can be very costly – both in terms of toll charges and person-per-hour costs. Live chat support doesn’t cost much more than a quality email provider and is a lot cheaper than phone support. Live chat enables your agents or team members to multitask and assist several visitors at once.
2.Faster Problem Resolutions
With live chat, agents are able to “push” links to help or training documents quickly via the chat window. Therefore, instead of walking users through troubleshooting and resolution procedures step by step, agents can instead link the visitor to the appropriate document or content directly. What’s more, screen-sharing capabilities mean that even the most complex of issues to troubleshoot can be solved in a quick and efficient way.
3.Increase In Sale
Live chat can increase conversions by at least 20%. Customers that use live chat are three times more likely to make purchases versus those who don’t. Live chat is effective in generating leads and making sales. Because live chat provides visitors with instant access to your support staff and sales team (and vice versa,) your team has many more opportunities to turn these visitors into paying clients or customers.
4.Improvement Of Customer Service
Customers feel more confident doing business with companies that make support easy, hassle-free and instantaneous. Live chat support allows you to give quick answers to questions about your products, solve problems faster, and assure your customers that you’re there when they need you. This is a simple, yet very effective, recipe for improving both customer service and loyalty.
5.Competitive Advantage
Many major companies still do not use any sort of live chat support on their websites. In fact, a recent study of 1,000 websites found that only 9% of websites use live chat to provide real-time support to their customers. If you want to start distinguishing your company from competitors — and gain more business in the process — the time to implement live chat on your sites is now and not later.
